Adsense extends from PPC to Pay per Impression?

Maybe I missed something?

Adsense has always marketed itself as a pay per click advertising channel.

I don’t know whether everyone is like me, but I like to give an advertisng channel to every Google ad that I publish … that lets me know what works and more importantly what doesn’t.

I have had a suspicion for a while that I was earning even where I did not have any clicks, but today I actually stopped to take stock.

Observing Google contractual conditions, I have masked certain data, but as you see I have earned a few pennies per channel shown even although there have been no clicks registered.

On earlier days, I have earned a few cents more even although the click-count is NIL.

Have you seen anything similar? Please comment to give an insight to your own experiences.

This certainly seems to be at odds with the Google model; clearly I am not going to become rich with these impression rewards, but I would like to understand where Google is heading.

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