Posts about Advertising as of September 27, 2009

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As webmasters, we are all chasing customers. We are looking for human visitors to come to our websites and to buy what we are selling. To serve our needs for targeted traffic — potential customers — the search companies have begun to offer us a share of their significant traffic through many paid advertising methods. The most common advertising offer at the search engines is the PPC (Pay-Per-Click) advertising model. There are also other search advertising models such as CPM (Cost Per Thousand Impressions) and Featured Listings.